Planet Renovation Capital Hires Larry Brand, Regional Sales Manager
A new recruit will develop the company’s TPO offers and strengthen the sales force
MELVILLE, NY, July 28, 2022 /PRNewswire/ — Planet Renovation Capital (PRC), a division of the Planet Family of Companies and provider of commercial finance to swimmers and real estate investors, has hired Mark Larry as Regional Sales Manager. Brand will focus on recruiting account executives to support the company’s expansion into third-party originations (TPOs).
With over 30 years of experience in the mortgage industry, Brand has accumulated expertise in product development, process efficiencies and capital markets. He is a highly intuitive leader who has successfully guided teams through multiple market shifts.
“PRC has the financial strength to continue to fund and capture volume at a time when others are repricing, tightening guidelines and pulling back in response to market volatility,” said Planet Financial Group CEO and Chairman. Michael Dubeck. “Larry’s extensive experience in building mortgage channels will enable PRC to increase its volume of residential transition (fix-and-flip) lending, debt service coverage ratio (DSCR), base construction and other lending products aimed at real estate investors, including home palms and landlords.”
Prior to joining Planet Renovation Capital, Brand held various positions in the mortgage industry, as Senior Vice President of Sales, Director of Retail Production, as well as a former owner of a home lending business.
“I joined PRC because it has the capital markets expertise to effectively securitize loans for commercial purposes, the service expertise to deliver an exceptional customer experience, and the financing to grow in a challenging market,” Brand said. “What wakes me up in the morning is helping people and businesses succeed and that’s what PRC allows me to do.”
About Planet Renovation Capital
Planet Renovation Capital, the commercial lending division of the Planet Family of Companies, offers responsive service, flexible and unique loan structures, and competitive terms to investors seeking short-term financing to acquire or rehabilitate single-family, multi-family or mixed use. Lending in 43 states, it offers residential transition loans for home turners, debt service coverage ratio loans for homeowners, and basic construction loans for developers and builders. Planet Renovation Capital is an equal housing lender. For more information on Planet Renovation Capital, please visit https://www.PlanetRenovationCapital.com.
Vice President, Communications
Planet Home Lending, LLC
SOURCE Planet Renovation Capital